When it comes to opting for explainer videos, the primary reservation businesses have pertaining to them is the cost. It is the cost of explainer videos that persuades or dissuades a business pertaining to their production. Ergo, it is important that you as a business have the knowledge of cost of explainer videos before you go for using one for online marketing purposes.
On a general level, there are two main types of explainer videos. The first is animated videos and the second is the live action explainer videos. The lines below give their estimated costs and the reason behind the difference of cost.
Animated Explainer Video
Cost – 5k to 10k
The reason why the cost of animated explainer videos is between 5k to 10k or lesser than the second form of explainer video is the fact that it is animation based and the expertise of only one or two personnel are required in their production. The producer will do the research, gather the elements for script, do some kind of storyboarding and after that it will all be the job of the designer and animator to create the video. The difference between the prices of animation video can be due to the expertise of the animators in addition to the use of 2d and 3d animation. Therefore, for a quality animated explainer video, keep the budget between 5k and 10k.
Live Action Explainer Video
Cost – 10k to 15k
The reason why the cost of live action videos is higher compared to animated explainer videos is the fact that it requires multiple personnel to perform the job. There are the actors who act in the video, there are the sound recorders, the cameramen, and the crew that assists in production and so on. With addition of every human, the cost of explainer video goes high, this is why they are expensive compared to explainer videos created on a computer with the help of just script.